Fundraising strategy

Donors with the capacity and inclination to make a transformational gift to your organization are, more often than not, already in your database. The challenge for fundraisers is knowing what to look for – being able to read the signals in your data that help differentiate between a casual supporter and a potential major donor prospect.

Learn how museums can use data storytelling and strategic web design to turn complex metrics into impactful narratives that engage visitors and donors.

A donor journey map is a blueprint that ensures your team stays aligned, and every supporter feels seen, understood, and valued from their very first interaction with your organization.

Discover 4 essential Q1 stewardship strategies to engage Giving Tuesday and year-end donors, improve retention, and build lifelong support for your nonprofit.

With a little planning and strong systems in place, you can enter the final quarter with confidence and set your nonprofit up for success. Here’s how.

How do you make your year-end appeal rise above the noise? The answer lies not in louder appeals, but in smarter ones. These tips will help you craft appeals with more impact this season.

A successful summer fundraising event isn’t just about attendance or donations, it’s about creating a meaningful experience that makes your supporters feel like true partners in your mission. Here’s how to design an event that inspires, engages, and lays the groundwork for stronger donor relationships.

With the right planning, tools, and mindset, year-end fundraising can be a strategic, high-impact effort that deepens donor relationships and fuels your mission. Learn how to start on the right foot in this article.

Learn how your nonprofit can create a contactless experience that will engage your supporters, even after the pandemic has moved on.

Keeping donors engaged and feeling valued is the key to building long-term relationships and increasing donor lifetime value. But how do you do that? With these 5 key touchpoints!

Ensure your nonprofit stands out and captures the hearts (and wallets) of potential donors with these 7 marketing and fundraising strategies.

One of the most powerful assets in nonprofit marketing is one that you can’t create yourself: User Generated Content. Here’s how to get it.

Matching gifts and employee engagement programs continue to evolve, and we expect steady growth and social impact in 2024. Find out how to make the most of them in this article.

Corporate matching gifts have the potential to help you reach⁠ your event goals faster and more efficiently. Find out how to sieze each opportunity.

Learn how to harness the potential of AI to analyze donor behavior, predict giving patterns, and tailor fundraising efforts for maximum impact.

Explore how AI-powered analytics can seamlessly transform raw data into actionable strategies, ultimately enhancing the effectiveness and impact of nonprofits.

The end of the year is quickly approaching. Do you have a plan for your organization to drive matching gifts alongside year-end fundraising?

Nonprofits face many common barriers to donations. To bridge the giving gap, you have to transform intention into action. Here’s how.

The end of the year is quickly approaching. Do you have a plan for your organization to drive matching gifts alongside year-end fundraising?

Gen Z has the desire to support socially responsible organizations⁠—and they’re putting their dollars, hours, and skills behind it.

If your organization is struggling to grow or reach your fundraising goals, try these tips to attract a new segment of younger donors.

Jessica Cloud, CFRE, MA, shares hiring and retention tips for nonprofits.

Effective corporate fundraising strategies enable nonprofits to stand out from the crowd. Learn the four reasons why.

Jessica Cloud, CFRE, MA, shares some DIY strategic planning tips to help fundraisers look ahead to the future with productivity and purpose.

Looking to expand your fundraising quickly? These 4 best practices for matching employer gifts can help give you the boost you need.

Learn how to build a recurring gift program from scratch at your nonprofit with these 8 steps that Jessica has developed.

Jessica Cloud, CFRE, MA, shares some DIY strategic planning tips to help fundraisers look ahead to the future with productivity and purpose.

As more folks receive the Covid-19 vaccine, everyone is starting to wonder what fundraising in a post-pandemic world might look like.

Covid still looms and we remain largely apart from one another. Here are 7 ideas to engage donors when you cannot meet in person.

Build an effective annual giving program by implementing these 5 crucial pillars. Download a worksheet you can use to assist.

Thousands of nonprofits miss out on valuable fundraising revenue, all due to a lack of awareness of matching gifts. Here are five important things to know.

How do you determine whether to postpone, cancel, or shift to virtual events? We discuss this as well as how to conduct a successful virtual event.

With thoughtful preparation and the right strategy, executive leaders can play a powerful role in strengthening donor relationships and advancing an organization’s mission.