Approach

A Data-Driven Engagement Hub

Before transitioning to Humanitru, the Heinz History Center was relying on a patchwork of systems to track ticket sales and manage supporter information. This made it difficult to gain actionable insights from their data. By switching to Humanitru with ACME Ticketing, the History Center found a much-needed solution to centralize their data from multiple sources, including ticket purchases, event registrations, and donations.

With Humanitru’s integration capabilities, data from ACME Ticketing automatically synced with their other supporter engagement data, allowing the History Center to seamlessly track visitor behavior and interactions. This not only improved efficiency but also gave the organization a clearer picture of their supporters’ engagement journeys—from the first museum visit to long-term membership renewals or donations.


User-Friendly Reporting and Customization

One of the biggest advantages of switching to Humanitru was the easy-to-use reporting tools. The Heinz History Center team had previously struggled to pull even basic reports on visitor data without external help. Humanitru’s flexible reporting structure solved this issue by allowing users to create custom reports on-demand without the need for complex queries or third-party support.

With access to detailed reports on visitor attendance, membership renewals, and event participation, the team could more easily segment their audience and tailor their outreach efforts. For instance, they could now quickly pull lists of past event attendees to invite to future programs or identify lapsed members who might be interested in renewing their membership during key fundraising campaigns.

The ability to save custom reports also gave the History Center the power to quickly generate mailing lists, donor summaries, and financial reports for board meetings or internal strategy sessions. This user-friendly system made it possible for staff at all levels to engage with data in a meaningful way, removing the bottleneck that had previously existed when it came to data access and analysis.


Seamless Customer Support and Onboarding

Transitioning to a new system can be overwhelming, especially when dealing with a large volume of data. Fortunately, the Humanitru onboarding team was there to guide the Heinz History Center through every step of the migration process. The dedicated customer success team worked closely with the History Center’s staff to ensure a smooth data transfer from their previous systems, which included outdated records from multiple departments.

In addition to onboarding, the Humanitru team provided one-on-one training sessions to familiarize the History Center’s staff with the new tools and features available. This high level of support helped staff feel confident using the platform and allowed them to fully explore Humanitru’s capabilities, such as setting up automated workflows and customizing donation pages.

Whether they needed help with troubleshooting or optimizing the system for specific campaigns, the Heinz History Center had access to Humanitru’s ongoing customer support. This collaborative partnership has made it easy for the museum’s team to embrace the platform and apply its tools to engage supporters more effectively.

Results

The Heinz History Center’s switch to Humanitru and ACME Ticketing has already produced impressive results. Here are some of their key improvements:

• 3% increase in active members
• 20% increase in total revenue
• 53% increase in average donation size

Conclusion

Thanks to the power of Humanitru and the integration with ACME Ticketing, the Heinz History Center has transformed its approach to managing visitor and supporter data. What was once a time-consuming, fragmented process has now become streamlined and data-driven, enabling the museum to focus on creating memorable experiences for visitors and building stronger relationships with supporters.

With the ability to easily access and analyze comprehensive data, the Heinz History Center is better equipped to develop targeted marketing campaigns, increase attendance, and strengthen donor engagement. The combination of Humanitru’s intuitive CRM and ACME Ticketing’s seamless integration has given the Heinz History Center the tools they need to thrive in an increasingly digital and data-focused world.