Approach

Seamless Data Integration

With a rapidly-growing donor base and the need for multiple fundraising initiatives running simultaneously, Razom required a system that could consolidate donor data across platforms and provide real-time insights. By transitioning to Humanitru, Razom gained the ability to integrate its donation processing, email marketing, and donor engagement tools into a single platform. This eliminated manual data reconciliation, reduced errors, and ensured that the team had up-to-date insights to drive their fundraising strategy.

By adding Humanitru Donor Insights to their system, they gained another strategic advantage without draining limited staff time and resources. Donor Insights allowed key fundraisers to receive the most impactful opportunities in their database in digest format directly in their email. These digests quickly became action lists, proving themselves invaluable for helping staff nurture key relationships and retain donors.

Robust Reporting for Strategic Segmentation

Razom needed to deliver highly personalized and timely communications to different donor segments, from grassroots supporters to major donors. Humanitru’s powerful reporting tools allowed Razom to categorize donors based on giving history, engagement levels, geographic location, and any other criteria they chose. This enabled tailored messaging that increased donor retention and campaign effectiveness.


Stewardship Automation for Lasting Donor Relationships

With a diverse donor base spanning individual supporters, corporate partners, and major philanthropists, Razom needed a way to scale personalized stewardship efforts without overwhelming their team. Humanitru’s Stewardship Automation allowed Razom to create tailored stewardship journeys that nurtured donor relationships over time.

Through automated email sequences, personalized impact updates, and milestone acknowledgments, Razom could consistently engage donors without relying on manual follow-ups. Supporters who made recurring donations received exclusive updates on how their contributions were making a difference, reinforcing their connection to Razom’s mission. By leveraging automation, Razom not only improved donor retention but also encouraged more supporters to transition from one-time giving to sustained contributions.


Responsive and Ongoing Client Support

As an organization with evolving needs and high-stakes fundraising goals, Razom benefited from Humanitru’s dedicated client success team. Regular check-ins and personalized training ensured that Razom’s staff could fully leverage the platform’s capabilities, optimizing workflows and improving efficiency across teams.

Results

Razom for Ukraine’s switch to Humanitru and their additions of Donor Insights and Stewardship Automation have produced impressive results! Here are some of their most notable data points:

• 26% increase in donor retention
• 85x more active donors
• 507% increase in average donation size

Conclusion

With Humanitru’s consolidated CRM solution, Razom for Ukraine has transformed its donor engagement strategy, enhanced data-driven decision-making, and strengthened its ability to mobilize support for Ukraine. The streamlined donor management tools and automations, particularly Donor Insights and Stewardship Automation, allow Razom to focus more on impact, ensuring that resources are efficiently allocated to where they are needed most.

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