Approach

Integrated Data Streams

Staff spent countless hours cross referencing spreadsheets, removing duplicated data, and verifying donor and member status for every major fundraising campaign. Combining their supporter activity from programming, donations, membership registrations, event attendance, and other efforts into one platform allowed them to quickly clean up their database and use it to its full potential. They are now able to quickly build mailing campaigns, segment their supporters to receive specific messaging, and save staff time and eliminate frustration.

AI-Driven Insight for Opportunities

Difficulty accessing and comparing their data meant that ASCV staff was unable to easily identify key information to help them better engage with their supporters. Implementing daily Donor Insights has provided accurate and effective action items, allowing staff to best capture new fundraising and stewardship opportunities. The insight into which strategic efforts can produce the greatest outcomes has been an essential building block in their membership growth and increased revenue.

Client Support and Continued Learning

The ASCV team had a huge adjustment to make in their switch from spreadsheets to Humanitru’s consolidated platform. Transparent timelines, clear onboarding resources, and personalized training made the process less daunting and helped them to quickly reach levels of proficiency. Monthly product tips, a library of articles, webinars, and other resources, and a dedicated Customer Success Representative allow them to continue to find new and creative ways to implement the data they can now easily access and understand into their organization’s mission.

Results

ASCV data from their first 24 months as a Humanitru client reflected the following:

• 81% increase in active donors
• 50% increase in active members
• 37% increase in membership revenue
• 128% increase in total revenue

Conclusion

ASCV now benefits from memberships, donations, and program registrations being streamlined through Humanitru and instantly visible in constituent profiles. They can instantly see how long a constituent has been a member, what programs they attend, and which events they support, allowing them to reach them with opportunities targeted to them. Syncing their email platform allows them to create responsive and up-to-date email lists and provide their constituents relevant and insightful content. Using Humanitru has allowed them to save a significant amount of staff time and exceed their goals for revenue and membership growth.