Case Study:
Palm Beach Zoo & Conservation Society

Overview

Since 1957, the Palm Beach Zoo & Conservation Society has worked to inspire people to act on behalf of wildlife and the natural world. With the help of dedicated supporters, volunteers, and staff, they’ve grown from a small red barn to a major recreational attraction for the City of West Palm Beach, Florida. Today, the zoo houses over 350 animals on 23 acres and welcomes approximately 380,000 visitors each year.

Because of their diverse support network, the organization needed a reliable platform that could help them organize and strategically utilize data from ticket sales, memberships, one-time and recurring donations, and special events. They turned to Humanitru for help.

 

palm beach zoo conservation society sign

Approach

A Multi-Faceted Fundraising Hub

Staff were frustrated with the limited flexibility of their former donor management system, Blackbaud Raiser’s Edge, particularly when it came to easily accessing the data they had collected over the two decades they had relied on the platform. After making the switch to Humanitru, they used streamlined digital donation pages paired with the platform’s ability to manage ticket sale data. This allowed them to track and report on all facets of supporter engagement, thus empowering them with insights that were difficult — if not impossible — to access using their old system. This new and easy-to-use view of supporter data alleviated countless hours of staff labor that was once spent manually organizing donor details, allowing them to focus instead on strategizing more opportunities for donor engagement, fundraising, and communication.

User-Friendly Report Structuring

Data access and use were primary concerns for Palm Beach Zoo, so they ensured that staff engaged in the thorough onboarding and training provided by Humanitru. This helped to familiarize users with the range of reporting customization options as well as the process of creating and saving commonly used report formats. Where they once had to hire outside help to assist in pulling data for something as simple as a mailing list, they are now able to use their time and in-house resources more efficiently and effectively.

One-on-One Client Support

Supporter stewardship and engagement are top priorities for the organization’s continued growth and success. Managing and accessing all of their data in one place was a new experience, so the Humanitru client success team maintained regular contact with users to help them understand and use the features and benefits accessible through their new platform. This open-door support meant that Palm Beach Zoo was able to fully explore the capabilities of Humanitru without worry to determine which of the many new tools at their disposal could be used to build new strategies and strengthen existing ones.

 

Results

Palm Beach Zoo data from their first 12 months as a Humanitru client indicates the following:

8% donor revenue growth
16% fewer lapsed donors
55% active donor growth

children participate in a capaybara experience at palm beach zoo

“I was pleased to find that there are very logical and easy ways to create nuance with your data in Humanitru using tags and campaigns. Queries also used to take hours to pull on our former systems; with Humanitru, reporting is quick and seamless.”

 

Brittany Wade, Annual Giving Manager, Palm Beach Zoo & Conservation Society

Conclusion

With the capabilities of Humanitru on their side, Palm Beach Zoo & Conservation Society is now able to better communicate with and engage their supporters. Humanitru’s user-friendly, simplified, and logical design enabled them to clean up decades of jumbled data and reinvigorate donors that had been long buried in their archives. Now they no longer hire a consultant to help them pull mailing lists, and they spend a quarter of the time they once spent on organizing lists and donor communication. Though initially intimidated by the enormity of the data cleanup needed, Palm Beach Zoo found that it was incredibly simple with the help of the thorough and dedicated Humanitru migration team.

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