Donor Insights
An automated overview of your most strategic supporter engagement opportunities — delivered right to your inbox!
Your fundraising secret weapon
At Humanitru, we know that retaining current donors is both easier and less costly than attracting an all new audience. We also know the value of your time and how limited that time can feel when you’re juggling all the things your organization needs.
Our solution? Donor Insights—the must-have feature that automatically provides the most urgent donor data so your team can identify outreach opportunities, improve stewardship, prevent donors from lapsing, and keep donors engaged with your non-profit.
A dynamic solution created with YOU in mind
Donor Insights represent our latest innovation designed to not only give you quick and clutter-free access to all of your data, but to give you access to the right data at the right time.
The longer Donor Insights is active, the better the AI becomes at flagging key metrics specifically for your organization, notification criteria and scoring models become better and better, and more hidden opportunities that make for better stewardship are uncovered.
Weekly Nudges spotlight the top donors identified as strategic outreach opportunities and provide other recommended actions.
Daily Digests provide an at-a-glance look at daily activity and provides a quick link allowing you to take a deeper dive.
Monthly Digests provide a summary of key metrics and insights, like total donation revenue, new first-time donors, number of lapsed donors, lapsed revenue, new first-time members, and more.
How They Benefit Your Organization
Daily Digests
- Delivered to your inbox at the end of every day.
- Provides an at-a-glance look at daily activity and provides a quick link allowing you to take a deeper dive.
- Eliminates the need to pull daily reports.
- Highlights new donors and repeat donors.
- Allows you to quickly assess daily progress and performance.
- Included with all Humanitru accounts.
Weekly Nudges
- Delivered to your inbox every week.
- Spotlights the top five donors identified as
strategic outreach opportunities. - Includes AI-calculated engagement scores for quick reference.
- Notifies you of specific engagement triggers that signal opportunity.
- Monitors multiple activity streams for you to help save time and effort.
- An optional addition to your Humanitru account.
Monthly Recaps
- Delivered to your inbox every month.
- Provides a summary of key metrics and insights, like total donation revenue, new first-time donors, number of lapsed donors, lapsed revenue, new first-time members, and more.
- Helps to uncover hidden stewardship opportunities.
- Eliminates the hassle of building and pulling monthly reports.
- An optional addition to your Humanitru account.
See Donor Insights In Action
Humanitru CEO Alan Wei provides a helpful overview of Donor Insights and their benefits in this detailed video:
