the humanitru difference
What Makes Us Different
Better tools and technology are only part of the equation.
In the end, it’s all about human connections.
Compelled to Build Better Software for the Nonprofit Community
We surveyed the current landscape of nonprofit software and donor management systems available and realized it wasn’t meeting the needs of fundraisers today. We made it our goal to build a platform for the modern fundraiser.
After speaking with a number of nonprofit professionals about their tech tools and needs, it became clear that donor management platforms fell into a couple of buckets…
These platforms have been around for several years. While the technology can be very powerful and robust, it can lack the user-friendliness necessary a nonprofit needs to use it effectively. Additionally, both the technology and the training come with a very hefty price tag.
Single Solution Platforms
These are some of the newer platforms that are fairly basic and typically focus on doing one thing well. They may have a nice, clean user interface, but they lack some of the robust functions that are needed as nonprofits grow.
After this analysis, we asked ourselves the following questions…
How would we improve the current tools and technology nonprofits use to do their job better?
How do we help nonprofits engage more supporters, save more time, and generate more donations?
How would we go about building the ideal platform for nonprofits?
This is what we came up with. We think you’ll like it.
The Power of Integrated Data
We know data isn’t a super exciting subject to those who aren’t the data nerds we are, but hang in there with us in this section.
Breaking Down Data Silos
One of the biggest problems we identified was the data silos that prevented the integrated data from being shared within your traditional donor management system. That’s why it was important to us to create a better system where your data flows into one system.
With an integrated data platform like Humanitru, you’re not having to spend time going back and forth between multiple systems to view campaign results and see reports, which saves you time and makes you more efficient.
Better Data = Better Insight Into Your Supporters
With better, integrated data comes much more and better information about your supporters.
Because Humanitru is a 6-in-1 platform that helps you manage your constituents, donations, memberships, volunteers, programs, and events, all of that data and supporter actions are brought together in your dashboard so that a full, 360-degree view of the actions of your supporters are captured within their profile.
Better Data = Better “Goldilocks” Reporting
In addition to a full, individual, supporter profile, the advantage of all that data within your system is the opportunity it provides you when it comes to reporting. There are golden nuggets of insight that, when properly analyzed, allows you to build effective fundraising strategies.
It was our goal to harness all that data and build an extremely user-friendly reporting engine that doesn’t require an SQL whiz to manage. Our “Goldilocks” reporting is the perfect blend of sophisticated and powerful all within an easy-to-operate interface.
The Right Balance of All-in-One and Best-in-Class Integrations
We recognize that we can’t be the best at everything. That’s why we integrate with a great deal of software providers that do.
From applications you may already be using like MailChimp or Constant Contact to donation software meant to augment your fundraising initiatives like DonorSearch, SmartyStreets, and Double the Donation, just to name a few, we provide you with a number of integration options that will enhance your efforts.
The Most Value-Aligned Pricing Model in the Industry
Our pricing model is based on number of constituents with active transactions.
Why do we do this? Quite simply because we know how valuable all the supporters are in your database. We don’t want you having to delete potential donors that we can help you reconnect with because that’s not in your best interest. Our goal is to help you maximize the full potential of all of your constituents.