Recording Date:
Tuesday, Feb. 23, 2021

In her blog post on the topic, Fundraising Success Coach, Jessica Cloud, developed her 5 Pillars of Annual Giving to more effectively change the way she reported on her progress.

For her new report, she changed it from a mostly quantitative, numbers-driven report to more of a layered, qualitative storytelling experience with strong statistics to back it up.

In this webinar, you will learn…

• Why annual giving is an essential piece of the fundraising puzzle

• To look beyond just dollars and donors when you tell your success stories

• How to compile the right data to educate board members and organizational leaders about annual giving

• How to tell amazing stories that illustrate how major donors originate in the annual fund

• How to use data to lobby for more budgetary and staff resources to implement new ideas

• To give yourself credit for all that you do and not overlook important functions of annual giving like data integrity and public relations