RICHMOND, VA (October 19, 2020) – Totem Insights, a cloud-based Supporter Engagement Platform for nonprofits, has officially changed its name to Humanitru. The name change, which also includes a new logo, was in response to feedback received over the use of the Native American symbol of a “totem” used as the company name and logo. Critics cited such use as an example of cultural appropriation.

It’s believed that the etymology of the word “totem” dates back to the mid-18th century and was first used by the Anishinaabe-Ojibwe people of North America. While the name was inspired by the Native American story of the spirit, oneness, and community, the team at Humanitru had become increasingly aware of the perception of insensitivity with the use of the word by the non-Native American population.

The new name of Humanitru, which includes variations of the words, “human” and “true,” is a testament to Humanitru’s commitment to the human connection first and foremost. Humanitru strives to leverage the technology tools they create and provide to nonprofits in ways that amplify that human connection.

The full story behind the name change can be read by visiting the blog post titled, Totem is Now Humanitru: A Journey Toward Greater Cultural Sensitivity.

“While we are really excited about our new name and logo, our commitment to providing nonprofits with the digital tools they need to help them engage their supporters remains unchanged,” said Alan Wei, CEO and Co-Founder. “We continue to build new tools and features that improve upon the technology that exists today so that fundraising professionals are better equipped to help nonprofits achieve their mission.”

About Humanitru:
Humanitru is a 6-in-1 platform that allows nonprofits to manage constituents, donations, memberships, volunteers, programs, and events. Humanitru’s powerful, yet easy-to-use suite of digital tools includes advanced automations, branded landing pages, mobile bidding, robust reporting, top notch customer support, and integrations with a number of platforms and tools nonprofits are already using. With Humanitru, nonprofits are empowered to make better strategic, fundraising decisions with a 360-degree perspective of how their supporters engage with them.

At Humanitru, we’re here to help the helpers.

To learn more, visit or contact Ryan Dalton at or 804.833.2619. To schedule a demo of the Humanitru platform, contact us today.


Humanitru clients experience an average active donor growth of 69%

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