How to Make Each Donation Go Further this Giving Tuesday
We’re all hoping to stretch each donation to its fullest and maximize support for our nonprofit mission, but it can be especially challenging during periods of economic uncertainty. Mackenzie Burckbuchler shares some easy-to-implement strategies to help your Giving Tuesday contributions go the extra mile this year.
Here are some key takeaways…
- Begin exercising your strategy well before Giving Tuesday
- How you market your matched-gift opportunity can make all the difference
- Capturing the right donor data is essential
- Providing actionable next steps to supporters can boost revenue exponentially
- Automation can be implemented to streamline the process